Sans Normal Niduk 10 is a bold, very wide, low contrast, upright, tall x-height font visually similar to 'Base Neue' by Power Type (names referenced only for comparison).
Keywords: posters, headlines, branding, signage, packaging, industrial, confident, modern, functional, no-nonsense, high impact, modern utility, clear signage, brand presence, geometric, blocky, rounded, heavyweight, compact counters.
This is a heavy, geometric sans with broad proportions and a compact internal economy. Strokes are consistently thick with minimal modulation, and many joins are squared or bluntly cut, giving curves a slightly engineered feel rather than a purely soft, circular one. Round letters like O and Q read as wide ovals with tight counters, while terminals tend to finish flat, reinforcing a sturdy, poster-ready silhouette. The lowercase is large and assertive, with simple, single-storey forms (notably the a and g) and short, dense apertures that keep word shapes chunky at text sizes.
It suits high-impact applications such as posters, big headlines, and bold brand marks where a dense, confident voice is needed. The sturdy shapes also fit wayfinding, labeling, and packaging where legibility at a distance benefits from large forms and simple construction.
The overall tone is strong and utilitarian—more about impact and clarity than delicacy. It feels contemporary and pragmatic, with an industrial edge created by the combination of wide proportions, tight counters, and squared-off details.
The design appears intended to deliver a modern, high-visibility sans that holds up in large sizes and bold messaging. Its geometric construction and blunt terminals aim for a strong, controlled presence with consistent texture across letters and numbers.
The numerals and capitals maintain the same compact, heavyweight rhythm as the lowercase, making mixed-case and alphanumeric settings feel uniform and solid. In longer sample lines the texture is dark and even, with limited sparkle due to the dense counters and large letterforms.