Sans Superellipse Upgi 6 is a very bold, very wide, low contrast, upright, normal x-height font visually similar to 'Logik' by Monotype and 'Gemsbuck 01' by Studio Fat Cat (names referenced only for comparison).
Keywords: headlines, posters, branding, logotypes, sports graphics, tech, futuristic, industrial, sporty, bold, impact, modernity, tech tone, display legibility, geometric consistency, squared, rounded corners, extended, geometric, modular.
A heavy, extended sans with rounded-rectangle (superellipse-like) construction and consistently softened corners. Curves are squarish and controlled, with broad bowls and wide counters that keep forms open despite the weight. Strokes are largely uniform, and joins and terminals read as clean, machined cuts rather than calligraphic modulation. Lowercase forms keep a compact, utilitarian feel with single-storey shapes and sturdy stems, while numerals and caps maintain a stable, rectangular rhythm across the set.
Best suited to headlines, posters, packaging, and branding where high visual presence and a modern, technical flavor are desired. It can work well for logotypes, esports or sports identities, UI/wayfinding accents, and product titling where a wide, geometric wordshape helps carry impact.
The overall tone is contemporary and engineered, projecting a confident, high-impact voice. Its squared rounds and wide stance evoke digital interfaces, motorsport graphics, and sci‑fi signage—assertive without feeling aggressive thanks to the softened corners.
The design appears intended to deliver a bold, contemporary display voice built from rounded-rectangular geometry, balancing strong mass with friendly corner softening for legibility and approachability in large sizes.
The spacing and proportions create a strong horizontal flow, and the wide footprints of many letters support headline use. Distinctive superelliptical bowls (notably in O, D, P, and 0) and flat-topped, cut terminals contribute to a cohesive, modular system look.