Sans Normal Pubul 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Posterama' by Monotype and 'PF Bague Round Pro', 'PF Bague Sans Pro', and 'PF Bague Sans Std' by Parachute (names referenced only for comparison).
Keywords: headlines, posters, packaging, kids, branding, playful, friendly, chunky, bubbly, retro, approachability, impact, simplicity, playfulness, retro appeal, rounded, soft, blunt, compact, cartoonish.
A heavy, rounded sans with soft corners and swollen, geometric counters. Strokes are broad and even, with blunt terminals and a slightly compressed, squat feel that keeps the silhouette compact despite the generous width. Curves are dominant throughout, and joins stay smooth and simplified; interior spaces tend toward circular or pill-like shapes. The overall rhythm is chunky and steady, prioritizing bold shapes and clear word silhouettes over fine detail.
Best suited to short, high-impact settings such as headlines, posters, product packaging, and bold branding where a friendly, rounded voice is desirable. It also fits children’s or playful entertainment themes and works well for large-size signage or social graphics where the thick shapes can carry strong contrast against backgrounds.
The font reads cheerful and approachable, with a toy-like, pop sensibility. Its inflated forms and rounded endings create a casual, optimistic tone that feels fun and slightly retro, leaning toward display use rather than formal text.
The design appears intended to deliver maximum visual impact with a soft, approachable personality. By emphasizing rounded geometry, simplified constructions, and thick, even strokes, it aims for quick recognition and a fun, contemporary display tone.
The uppercase shows strong, simple geometry (notably round O/Q forms and broad E/F arms), while the lowercase maintains the same soft, bulbous construction with single-storey shapes and rounded bowls. Numerals match the same chunky language, with large counters and simplified structure that keeps them punchy in headlines.