Sans Normal Pudal 2 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Jacquot Sans' by BRCH Studio, 'Pais' by Latinotype, 'Amsi Grotesk' by Stawix, 'Palo' by TypeUnion, and 'Breul Grotesk' by Typesketchbook (names referenced only for comparison).
Keywords: posters, headlines, branding, packaging, sports promos, playful, friendly, retro, cartoonish, punchy, attention grabbing, friendly impact, retro energy, playful branding, rounded, soft corners, bouncy, chunky, compact apertures.
A heavy, right-leaning sans with broad proportions and strongly rounded terminals. Strokes are uniform and dense, with compact counters and slightly pinched apertures that create a dark, poster-like texture. Curves are smooth and inflated, while joins and corners are softened, giving the forms a buoyant, chunky rhythm. Numerals and capitals read as sturdy and simplified, with consistent rounding and a cohesive, highly saturated silhouette.
Best suited to headlines and short bursts of text where its weight and rounded construction can deliver impact—such as posters, energetic branding, packaging, and promotional graphics. It also works well for playful UI labels or social media graphics when set large enough to keep interiors clear.
The overall tone is upbeat and approachable, with a sporty, retro warmth. Its inflated curves and soft corners feel casual and conversational, leaning toward fun and friendly rather than formal or technical.
The design appears intended to deliver maximum visual punch with a friendly, rounded voice—prioritizing bold presence, smooth curves, and a lively slanted momentum for attention-grabbing display typography.
The combination of strong slant, tight internal spaces, and thick strokes produces a high-impact word shape at display sizes, while smaller sizes may feel crowded due to the compact counters. The design maintains a consistent, rounded construction across letters and numerals, supporting a uniform texture in headlines.