Sans Normal Pugam 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Technica' by Monotype and 'Puck' by Type.p (names referenced only for comparison).
Keywords: posters, headlines, packaging, kids branding, stickers, playful, friendly, chunky, bubbly, casual, bold impact, approachability, playful display, soft geometry, rounded, soft corners, cartoonish, blunt terminals, heavy.
A heavy, rounded sans with inflated, cushion-like strokes and soft corners throughout. Letterforms are broad and compact, with minimal modulation and blunt terminals that keep counters open despite the weight. Curves are generous and slightly irregular in a hand-drawn way, and joins tend to be smooth rather than sharp, giving the alphabet a cohesive, rubbery silhouette. Numerals follow the same chunky, rounded construction for consistent color in text.
Best suited for short, attention-grabbing copy such as posters, headlines, product packaging, labels, and playful brand marks. It works well where a friendly, bold voice is needed and where large sizes can showcase its rounded forms and soft corners.
The font reads as cheerful and approachable, with a toy-like, cartoon energy. Its soft geometry and oversized forms create a welcoming tone that feels informal and upbeat rather than corporate or technical.
The likely intention is a high-impact display face that communicates friendliness and fun through exaggerated weight, rounded construction, and simplified shapes. It prioritizes immediate visual character and legibility in bold settings over neutrality or text-density efficiency.
The design emphasizes mass and silhouette clarity over fine detail, producing strong presence at display sizes. Spacing appears comfortable and the overall rhythm is bouncy, with rounded shapes dominating both uppercase and lowercase.