Slab Contrasted Ulsa 3 is a bold, wide, medium contrast, upright, normal x-height font visually similar to 'Charter BT' by Bitstream, 'Cassia' by Hoftype, 'Bogue Slab' by Melvastype, 'Leida' by The Northern Block, and 'Portada' by TypeTogether (names referenced only for comparison).
Keywords: headlines, posters, editorial, book covers, branding, vintage, authoritative, collegiate, robust, impact, readability, heritage, authority, headline strength, bracketed, chunky, ink-trap feel, soft corners, high presence.
A sturdy slab-serif with thick, blocky stems and confidently sized rectangular serifs that read as slightly bracketed rather than razor-sharp. Curves are generous and somewhat squared-off in places, giving rounds (like O/C) a solid, poster-like footprint. Terminals and joins show subtle shaping that avoids brittleness, and the overall color on the page is dense and even, with a consistent rhythm across capitals and lowercase. Numerals are heavy and highly legible, matching the alphabet’s strong serifed construction.
Best suited to display and headline settings where its dense texture and slab serifs can carry authority—magazine headings, book covers, packaging, and bold brand wordmarks. It can work for shorter bursts of text (pull quotes, subheads) when set with comfortable line spacing to keep the page from feeling overly dark.
The tone is assertive and traditional, with a vintage editorial and collegiate flavor. It feels dependable and institutional—more newspaper headline than minimalist UI—projecting weight, seriousness, and a touch of Americana.
The design appears intended to deliver a classic slab-serif voice with high impact and strong readability, balancing traditional proportions with sturdy, contemporary weight for attention-grabbing typographic hierarchy.
The letterforms favor broad silhouettes and strong horizontals, which makes short words and titles feel anchored. The pronounced serif structure and compact interior counters can create a dark texture in long passages, especially at smaller sizes, but it rewards generous leading and thoughtful spacing.