Sans Normal Memor 8 is a very bold, wide, medium contrast, italic, tall x-height font visually similar to 'Cendra' by Locomotype (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, energetic, punchy, retro, assertive, high impact, speed cue, brand emphasis, display focus, slanted, compact counters, soft corners, heavy terminals, round bowls.
A heavy, right-slanted sans with broad proportions and rounded, somewhat compressed counters. Strokes feel dynamically cut, with wedge-like terminals and slightly sheared horizontals that reinforce the forward motion. Curves are robust and smooth, with large bowls (notably in O/C/G) and firm, blocky joins; the overall rhythm is tight and dense in text. Numerals follow the same chunky, aerodynamic construction, with simplified interior shapes and strong, graphic silhouettes.
Best suited for display applications where impact matters: posters, headlines, sports and event branding, packaging callouts, and bold signage. It also works well for short, emphatic UI or marketing phrases, but its dense color can overwhelm in extended small-size reading.
The design reads fast and forceful, with a sporty, high-impact voice. Its slant and dense blackness suggest speed, urgency, and a confident, promotional tone, while the rounded forms keep it friendly rather than aggressive. The overall feel leans toward retro display—bold, kinetic, and attention-seeking.
The font appears designed to deliver maximum visual punch with a sense of motion, using a consistent slant, broad proportions, and rounded construction to create an energetic, modern-meets-retro display voice.
In longer settings the weight and tight spacing create a solid texture, so the font performs best when given room to breathe (tracking and line spacing) and used at larger sizes. The distinct diagonal cuts and heavy curves produce strong word shapes and high silhouette recognition, especially in short phrases.