Sans Normal Madak 4 is a very bold, very wide, low contrast, italic, tall x-height font visually similar to 'Gltp Starion' by Glowtype and 'Neue Helvetica' and 'Neue Helvetica Paneuropean' by Linotype (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, app promos, sporty, assertive, energetic, modern, playful, impact, motion, modern branding, display emphasis, slanted, rounded, blocky, compact counters, soft corners.
A heavy, right-slanted sans with broad proportions and rounded, compact internal spaces. Strokes are consistently thick with minimal contrast, producing a dense, graphic texture. Curves are smooth and elliptical, while joins and terminals stay blunt and clean, giving the outlines a sturdy, engineered feel. The tall lowercase proportions and short ascenders/descenders keep lines visually tight, and the numerals match the same chunky, forward-leaning rhythm.
Best suited to headlines, posters, and short callouts where its mass and slant can deliver immediate impact. It fits sports and fitness branding, energetic advertising, bold packaging, and promotional UI/hero text that needs a modern, forward-driving voice.
The overall tone is fast, punchy, and confident, with a distinctly sporty momentum from the strong slant and wide stance. Its rounded construction keeps it friendly rather than aggressive, making it feel contemporary and high-energy without becoming sharp or technical.
This design appears intended to deliver maximum visual punch with a streamlined, rounded sans construction and a built-in sense of motion. The goal seems to be a bold display workhorse that stays approachable while projecting speed and confidence.
The slant and weight create strong word shapes that read best at larger sizes, where counters and apertures remain clear. In dense settings, the compact counters and heavy color can make text feel tightly packed, which can be used deliberately for impact.