Sans Superellipse Igdu 10 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Bulldog Std' by Club Type and 'Bulltoad' by Typodermic (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, industrial, punchy, modern, friendly, impact, legibility, modernity, approachability, rounded, blocky, compact, geometric, sturdy.
A heavy, geometric sans with rounded-rectangle (superellipse) construction and generously radiused corners. Strokes are thick and even, with tight internal counters and compact apertures that emphasize solidity. Curves are broad and controlled, terminals are blunt, and joins are clean, giving the design a strong, poster-like rhythm. The lowercase follows the same robust logic, with a single-storey a and a compact, round-bowled g; numerals are equally weighty with large silhouettes and restrained detailing.
Best suited to display contexts where strong presence is needed—headlines, posters, large-format signage, and bold brand marks. It can also work for packaging and UI labels when short strings need emphasis, particularly at larger sizes where the rounded geometry stays clear.
The overall tone is assertive and workmanlike, with a friendly softness coming from the rounded geometry. It reads as contemporary and utilitarian—built for impact—while avoiding sharpness or aggression through its softened corners and steady, uniform weight.
The design appears intended to deliver maximum visual impact with a controlled, geometric voice: dense, sturdy letterforms shaped by superelliptical curves and softened corners. The goal seems to be a modern, approachable alternative to purely square grotesques, maintaining authority while staying visually friendly.
At text sizes the dense counters and narrow openings can darken the texture, while at display sizes the consistent geometry and rounded forms become a defining stylistic feature. The glyph set shown maintains a highly uniform visual system across capitals, lowercase, and figures.