Sans Normal Mylem 13 is a very bold, normal width, medium contrast, upright, normal x-height font visually similar to 'Formata' and 'Formata W1G' by Berthold, 'Praxis Next' by Linotype, 'Newbery Sans Pro' by Sudtipos, and 'NuOrder' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, punchy, friendly, modern, sporty, impact, approachability, modernity, clarity, rounded, blocky, compact, high-impact, sturdy.
A heavy, rounded sans with chunky strokes, large counters, and broadly curved bowls that keep forms open despite the weight. Terminals are clean and mostly horizontal/vertical, with softened corners and minimal flare, producing a sturdy, contemporary silhouette. The lowercase shows a single-storey a and g, with a compact, utilitarian rhythm; the i/j dots are round and prominent. Numerals match the mass and roundness of the letters, with clear, simple shapes intended for strong presence at display sizes.
Best suited for headlines, posters, signage, packaging, and branding where high contrast against the background and quick recognition matter. It also works well for short UI labels or calls-to-action when a strong, friendly emphasis is needed, but its density suggests using generous spacing and larger sizes for longer text.
The overall tone is bold and straightforward, with a friendly softness from the rounded curves. It feels energetic and attention-seeking rather than formal, projecting confidence and approachability in headlines and short statements.
The font appears designed to deliver maximum visual impact with a rounded, contemporary voice—combining robust geometry with approachable curves for modern display typography.
The design maintains consistent stroke weight and curvature across caps, lowercase, and figures, helping it read as a cohesive, logo-ready system. Its dense color and broad shapes prioritize impact over delicate detail, especially in longer passages.