Sans Normal Logod 3 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Whitney' by Hoefler & Co.; 'Neue Frutiger', 'Neue Frutiger Cyrillic', and 'Neue Frutiger Paneuropean' by Linotype; and 'Corpid' and 'Taz' by LucasFonts (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, punchy, confident, energetic, contemporary, impact, motion, modernity, clarity, promotion, oblique, rounded, compact, blocky, high-impact.
A heavy, oblique sans with compact proportions and broad, rounded counters that keep forms open despite the dense weight. Curves are smoothly drawn and terminals are clean and mostly sheared by the slant, producing a consistent forward-leaning rhythm across the alphabet. Uppercase shapes are sturdy and geometric, while the lowercase maintains a straightforward, single-story construction where applicable, emphasizing bold silhouettes over delicate detail. Numerals follow the same robust, rounded construction and read clearly at display sizes.
This font is well suited to high-impact headlines, poster graphics, and branding where quick recognition and a sense of momentum are desired. It can work for short subheads, labels, and packaging callouts, especially in contexts like sports, events, or promotional messaging where bold, energetic typography is appropriate.
The overall tone feels assertive and fast, with a sporty, promotional energy driven by the strong weight and forward slant. It conveys confidence and urgency without becoming ornate, making it feel modern and action-oriented.
The design appears intended to deliver maximum visual impact with a streamlined, geometric voice and a built-in sense of motion. Its consistent slant and simplified, rounded construction suggest a focus on strong silhouettes and punchy display readability.
The oblique angle is pronounced enough to create motion but remains uniform, helping long lines of text retain a steady texture. Letterforms favor simple geometry and generous internal space, supporting clarity in short bursts where impact matters most.