Sans Normal Liduk 12 is a very bold, narrow, low contrast, italic, normal x-height font visually similar to 'Dexa Pro' by Artegra, 'Avenir Next' and 'Avenir Next Paneuropean' by Linotype, and 'TT Commons™️ Pro' by TypeType (names referenced only for comparison).
Keywords: posters, headlines, sports branding, packaging, signage, sporty, urgent, assertive, energetic, industrial, impact, motion, compression, visibility, branding, oblique, compressed, rounded, compact, blunt.
A compact, oblique sans with heavy, blocky strokes and smoothly rounded outer curves. Letterforms are strongly slanted with tight internal counters and short terminals, creating a dense, forward-leaning rhythm. Curved characters like C, G, O, and S read as firm ovals rather than wide circles, while diagonals (V, W, X, Y) are steep and weighty, reinforcing a compressed, high-impact silhouette. Numerals follow the same robust construction, with simplified, sturdy shapes and minimal detailing.
Best suited for short, prominent text such as headlines, poster typography, event graphics, and sports or automotive-style branding. It can also work for punchy packaging callouts or signage where immediate visibility matters, while longer passages may benefit from generous size and spacing.
The overall tone is fast, forceful, and attention-grabbing, with a sporty, workmanlike confidence. Its aggressive slant and compact proportions suggest motion and urgency, making the voice feel bold and direct rather than refined or delicate.
The design appears intended to deliver maximum presence in a compact footprint, pairing a pronounced slant with sturdy, rounded geometry to communicate speed and strength. It prioritizes impact and momentum over fine detail, aiming for bold display performance in branding and promotional contexts.
Spacing appears tight and the heavy weight pushes counters small, which amplifies impact but can reduce clarity at smaller sizes. The oblique angle is consistent across capitals, lowercase, and figures, helping text blocks maintain a cohesive, driving texture in display settings.