Sans Normal Logol 12 is a very bold, normal width, low contrast, italic, tall x-height font visually similar to 'Sole Sans' by CAST, 'FF Scuba' and 'FF Zwo' by FontFont, 'Roihu' by Melvastype, 'Akwe Pro' by ROHH, and 'Facto' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, energetic, confident, sporty, modern, punchy, impact, motion, clarity, modernity, oblique, geometric, rounded, compact, clean.
A heavy, oblique sans with smooth, rounded geometry and crisp, clean terminals. Curves are built from broad circular/elliptical forms, while straights stay firm and even, producing a steady, low‑modulation rhythm. Proportions favor a tall lowercase with large counters where possible; apertures are generally open, and the numerals and capitals read as sturdy, simplified shapes. Overall spacing and stroke mass create a compact, high-impact texture that stays coherent across mixed-case settings.
Best suited to display contexts where impact and speed are desirable: headlines, posters, short calls-to-action, and bold brand statements. It also fits athletic or tech-leaning branding, packaging, and promo graphics where a strong, modern sans voice is needed.
The tone is assertive and kinetic, with a forward-leaning stance that suggests motion and urgency. Its rounded construction keeps it friendly rather than aggressive, while the dense weight and tight rhythm communicate confidence and emphasis.
Likely designed to deliver maximum emphasis in an italicized, geometric sans framework—combining a dynamic forward slant with sturdy, rounded forms for high visibility and a contemporary feel.
The oblique angle is consistent across capitals, lowercase, and figures, giving lines a unified slant and strong directional flow. Rounded joins and generous curves help maintain clarity at larger sizes, while the dense color can become intense in long paragraphs.