Sans Normal Liriw 6 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'Izmir' by Ahmet Altun, 'Aspira' by Durotype, 'Muller' by Fontfabric, 'Ordina' by Schriftlabor, and 'TT Hoves Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, social ads, sporty, confident, loud, modern, energetic, impact, emphasis, motion, brand presence, attention, oblique, rounded, chunky, compact, upright terminals.
A heavy, oblique sans with broad, rounded bowls and a compact, sturdy build. Strokes are thick and largely uniform, with softly curved joins and minimal modulation, giving the letters a smooth, filled-in silhouette. Counters are relatively tight and apertures tend to be closed, which increases visual density and punch. The italic slant is consistent across caps, lowercase, and figures, producing a forward-leaning rhythm that feels cohesive in text and at display sizes.
Best used where high impact is needed: headlines, posters, hero text, and bold brand moments. It fits sports and active lifestyles, promotional graphics, packaging callouts, and short UI labels that benefit from strong emphasis. For longer reading passages, it will generally perform better at larger sizes with generous line spacing to offset its dense texture.
The overall tone is bold and assertive with a lively, forward-driving motion. Its rounded forms keep it friendly rather than severe, while the dense weight and slant add urgency and impact. The result feels contemporary and energetic—well suited to messaging that wants to sound confident and action-oriented.
The design appears intended to deliver maximum impact through a very heavy weight and a consistent oblique stance, while keeping shapes approachable via rounded geometry and low-contrast strokes. It prioritizes strong silhouette recognition and energetic rhythm for display-driven typography.
The uppercase set reads blocky and stable, while the lowercase introduces slightly more fluidity, especially in round letters and the single-storey forms. Numerals match the same solid, rounded construction and hold up well as standalone characters. In longer lines, the strong mass and tight counters create a dark color, so spacing and size choices will matter for comfort.