Sans Normal Lulah 15 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Sans Atwic Modern' by Caron twice, 'Belle Sans' by Park Street Studio, 'Neue Reman Sans' by Propertype, and 'Masny' by Tour De Force (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, dynamic, assertive, modern, friendly, impact, momentum, display, brand voice, clarity, rounded, soft corners, compact, chunky, forward-leaning.
A heavy, forward-slanted sans with broad proportions and smoothly rounded curves. Strokes are consistently thick with minimal modulation, producing dense, solid letterforms and strong internal counters. Terminals are clean and softly finished, and the overall construction favors simple geometric shapes with a slightly compressed, punchy rhythm. Numerals and capitals read as sturdy and blocky, while lowercase forms keep rounded bowls and short, stout extenders for a compact silhouette.
Best suited to display settings where impact is the priority: headlines, logos, campaign graphics, posters, and packaging. The bold, slanted forms also fit sports and fitness branding, event promotions, and punchy UI moments such as hero banners or callouts. For extended reading or small sizes, the dense weight and compact counters may feel heavy, but it excels in short, high-contrast statements.
The tone is energetic and confident, with a sporty, action-oriented feel created by the slant and mass. Its rounded geometry keeps the voice approachable rather than severe, balancing impact with friendliness. Overall it suggests momentum, bold messaging, and contemporary branding.
The design appears intended as an attention-grabbing display sans that combines geometric roundness with an aggressive forward lean. It aims to deliver strong visual presence and speed-driven energy while staying approachable through softened curves and clean, uncomplicated shapes.
The italic angle is pronounced enough to feel intentional rather than incidental, and the spacing appears tuned for headline use, where the dense color and wide stance amplify presence. Counters remain open for the weight, supporting legibility in short bursts while maintaining a strong, poster-like texture.