Sans Normal Kedum 13 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Myriad' by Adobe and 'Muller' by Fontfabric (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, confident, modern, friendly, impact, momentum, headline emphasis, brand voice, display clarity, oblique, rounded, compact, punchy, soft corners.
A heavy, oblique sans with compact proportions and broadly rounded curves. Strokes are consistently thick with minimal contrast, and terminals are clean and mostly straight-cut, giving the letterforms a crisp, graphic edge despite the rounded construction. Counters are relatively tight and the overall fit feels sturdy and condensed-in-spirit, producing a dense, emphatic color in text. Numerals and capitals share the same forward-leaning, streamlined rhythm, with smooth bowls and simplified joins that keep silhouettes bold and stable.
Best suited to display settings where impact and speed are desirable, such as headlines, posters, sports and event branding, bold packaging callouts, and large-format signage. It can work for short bursts of text (taglines, labels, UI badges) where strong presence is needed, but its dense texture is most effective at larger sizes.
The overall tone is fast and assertive, with a contemporary, athletic feel. Its forward slant and compact massing suggest motion and momentum, while the rounded shapes keep it approachable rather than aggressive. The result reads as confident, upbeat, and attention-seeking.
The design appears intended to deliver a modern, high-impact italic voice with smooth, rounded construction and a compact footprint. It prioritizes immediacy and strong silhouettes for branding and display use, emphasizing motion and bold clarity over delicate detail.
In longer lines the combination of heavy weight and oblique angle creates a strong typographic texture that favors emphasis over quiet reading. The shapes maintain a consistent slant and curvature across uppercase, lowercase, and figures, supporting a cohesive headline voice.