Serif Contrasted Johi 10 is a light, very wide, very high contrast, upright, normal x-height font.
Keywords: headlines, editorial, magazines, luxury branding, posters, luxury, fashion, classical, refined, premium display, editorial tone, dramatic contrast, classical modernity, hairline, didone, crisp, elegant, formal.
A high-contrast serif with pronounced vertical stress, crisp unbracketed serifs, and extremely thin hairlines paired with strong main stems. The letterforms feel expansive and airy, with wide set proportions and generous sidebearings that create an open rhythm in both all-caps and text. Curves are smooth and polished, with sharp terminals and delicate joins; round letters maintain clean, taut bowls, while diagonals and arms taper into fine points. Numerals follow the same refined contrast and look designed to sit comfortably alongside the capitals.
Best suited for headlines, decks, pull quotes, and other large-size settings where the fine hairlines can show clearly. It fits fashion and lifestyle editorial design, luxury packaging and branding, event materials, and sophisticated poster work where an elegant, high-contrast voice is desired.
The overall tone is poised and luxurious, with a fashion/editorial sensibility that reads premium and deliberate. Its sparkling hairlines and broad stance project sophistication and ceremony, leaning more toward display elegance than utilitarian neutrality.
Likely intended as a modern, high-contrast serif for premium display typography, combining a classical model with a clean, contemporary finish. The design prioritizes glamour, clarity, and dramatic thick–thin rhythm, particularly in uppercase settings and polished editorial composition.
In longer text, the font creates a bright, high-sheen texture: heavy verticals anchor the line while hairlines and serifs add a fine, ornamental edge. The wide proportions emphasize whitespace and can make headlines feel stately, especially with ample tracking and leading.