Slab Contrasted Piju 15 is a bold, wide, low contrast, upright, normal x-height font visually similar to 'MartiniThai Neue Slab V2' by Deltatype; 'Equip Slab' and 'Shandon Slab' by Hoftype; 'Sanchez', 'Sanchez Slab', and 'Sánchez Niu' by Latinotype; 'Weekly' by Los Andes; and 'Egyptian Slate' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, assertive, rugged, editorial, vintage, industrial, impact, authority, utility, heritage, display, slab serifs, bracketed, blocky, sturdy, ink-trap feel.
A heavy, block-forward slab serif with broad proportions and compact internal counters. Strokes are largely even, with only modest modulation, and the serifs read as thick, squared slabs that often show slight bracketing at joins. Terminals are blunt and confident, and many shapes have mildly pinched or notched-looking joins that add a carved, inked texture at display sizes. Uppercase forms are wide and stable; lowercase is similarly weighty with a two-storey “a,” a single-storey “g,” and a short, sturdy “t,” all contributing to a dense, emphatic rhythm.
Best suited to headlines, mastheads, posters, and branding where a strong slab-serif presence is needed. It can work well on packaging and labels that benefit from a rugged, trustworthy voice, and in signage or wayfinding where bold shapes and blunt terminals help maintain impact. For longer copy, it’s most effective when given generous size and spacing.
The tone is forceful and workmanlike, with a classic print-shop and poster sensibility. It suggests heritage utility—part newsroom, part Western/industrial signage—while staying clean enough to feel contemporary in bold editorial settings. The overall voice is confident, loud, and practical rather than delicate or refined.
The design appears intended to deliver maximum impact with a sturdy slab-serif structure and broad proportions, balancing classic print-era cues with simplified, contemporary sturdiness. Its compact counters and thick serifs prioritize presence, making it a practical choice for attention-grabbing typography with a heritage-industrial flavor.
Figures are large and imposing with squared geometry and strong baseline presence; the “0” is oval and the “1” is a simple, upright form with slab footing. The font maintains consistent heft across curves and straights, producing dark, even color in paragraphs, though its density favors headings and short text over long reading.