Slab Contrasted Pilo 2 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Archer' by Hoefler & Co., 'Calanda' by Hoftype, 'Emy Slab' by Latinotype, 'Carot Slab' by Storm Type Foundry, and 'Rogliano' by TipoType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, sturdy, retro, friendly, confident, industrial, impact, heritage, readability, authority, warmth, bracketed, chunky, softened, compact, poster-like.
A heavy, bracketed slab serif with broad proportions and a dense, even color on the page. Strokes are robust with gently rounded joins and corners that keep the weight from feeling sharp, while the slabs read as thick, squared terminals with subtle curvature. Counters are moderately open and the overall geometry leans toward sturdy, workmanlike forms rather than delicate detailing. The lowercase shows a readable, conventional structure with rounded bowls and strong verticals, producing a steady rhythm in text and a bold silhouette in display sizes.
Best suited to headlines, posters, signage, and packaging where a bold slab serif can carry emphasis and maintain legibility at a distance. It also fits branding applications that want a sturdy, heritage-leaning voice, especially in short phrases, labels, and title treatments.
The tone is bold and dependable, with a retro, poster-era presence that feels approachable rather than severe. Its chunky slabs and softened shaping suggest practical, blue-collar confidence—suited to messaging that wants to feel direct, grounded, and a bit nostalgic.
The design appears intended to deliver maximum impact with a classic slab-serif structure, combining thick, bracketed serifs and softened curves for a friendly but authoritative display texture. Its emphasis is on strong silhouettes and consistent weight, aiming for confident communication in attention-getting settings.
In the sample text, the weight creates strong word shapes and high impact, while tight internal spaces in some letters can start to close up at smaller sizes. The numerals share the same solid, blocky construction, keeping headlines and short numeric strings visually consistent with the letters.