Sans Normal Piruh 7 is a very bold, wide, medium contrast, upright, normal x-height font visually similar to 'Proza' by Bureau Roffa, 'Sharik Sans' by Dada Studio, 'FF Advert' and 'FF Kievit' by FontFont, 'Mundo Sans' by Monotype, 'Mato Sans' by Picador, 'Organic Pro' by Positype, and 'Reba Samuels' by Samuelstype (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, playful, friendly, retro, chunky, bouncy, attention, friendliness, retro flavor, approachability, display impact, soft corners, rounded terminals, bulky, high impact, informal.
A heavy, rounded sans with compact counters and generous, cushioned curves. Strokes stay broadly consistent while joints and terminals soften into rounded ends, giving letters a molded, almost rubbery silhouette. The proportions lean roomy and expansive, with broad bowls (C, O, Q) and sturdy verticals, while diagonals and joins (K, M, N, W) keep a slightly irregular, hand-shaped feel rather than strict geometric precision. Lowercase forms are simple and bold with short-to-moderate extenders, single-storey shapes, and prominent dots on i/j; numerals are equally weighty and rounded, designed for strong presence at display sizes.
Best suited to bold headlines, posters, and signage where strong silhouette and quick recognition matter. It also fits packaging and brand marks that want an inviting, upbeat feel, especially in youth-oriented, food, or entertainment contexts. For paragraphs, it works more as a stylistic accent than a primary text face due to its dense color and compact counters.
The tone is warm and approachable, combining a retro poster sensibility with a contemporary, friendly softness. Its chunky shapes and rounded finishes read as upbeat and informal, emphasizing personality over restraint. Overall it feels confident and attention-getting without becoming sharp or aggressive.
The design appears aimed at delivering maximum impact with a friendly, rounded voice—prioritizing clear, chunky silhouettes and a lively rhythm for display typography. It balances simplicity with a touch of organic irregularity to feel less mechanical and more personable.
In longer lines the dense weight and tight internal spaces make the texture dark and emphatic, favoring short headlines over extended text. The slightly varied widths across glyphs add a lively rhythm, while the large, rounded punctuation-like details (such as dots) reinforce the playful voice.