Sans Normal Asdoj 15 is a regular weight, normal width, low contrast, upright, normal x-height font visually similar to 'Aukim' by AukimVisuel (names referenced only for comparison).
Keywords: ui text, branding, signage, presentations, body text, clean, neutral, modern, friendly, versatility, clarity, modernity, neutrality, geometric, rounded, open, crisp, balanced.
This typeface is a clean sans with a largely geometric skeleton and softly rounded curves. Strokes are even and steady, with smooth joins and minimal modulation, giving the forms a consistent, contemporary rhythm. Counters are generally open and circular, and the spacing feels straightforward and functional, supporting legibility in both uppercase and lowercase. Terminals are mostly plain and neatly cut, while curves (notably in C, G, O, S, and the lowercase bowls) stay smooth and controlled.
It suits user interfaces and product screens where a straightforward, contemporary sans is needed, and it can also work well for signage, wayfinding, and presentation decks due to its clean silhouettes. The balanced proportions and open counters make it a solid option for general-purpose editorial or informational text, especially when paired with simple graphic layouts.
The overall tone is calm and neutral, with a friendly clarity that comes from its round forms and uncomplicated construction. It reads as modern and practical rather than expressive or decorative, making it easy to deploy without calling attention to itself.
The design appears intended as a versatile, general-purpose sans that prioritizes clarity and consistency. Its geometric underpinning and restrained detailing suggest a focus on dependable performance across a wide range of everyday communication and brand applications.
Round letters maintain a near-uniform curve character, and the numerals follow the same simple, geometric logic, helping mixed text and figures feel cohesive. The sample text shows stable word shapes and an even typographic color at larger sizes, with punctuation and dots appearing clear and unobtrusive.