Sans Superellipse Hubug 11 is a very bold, narrow, low contrast, upright, tall x-height font visually similar to 'ATF Alternate Gothic' by ATF Collection, 'Midnight Sans' by Colophon Foundry, 'Cord Nuvo' by Designova, and 'CF Blast Gothic' by Fonts.GR (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, impactful, industrial, condensed, assertive, sporty, attention, compression, signage, bold branding, modern utility, blocky, square-rounded, heavyweight, compact, poster-ready.
This typeface is built from compact, rounded-rectangle forms with broad, even strokes and tightly contained counters. The overall drawing feels squared-off yet softened at the corners, creating a superelliptical rhythm across both rounds and straights. Terminals are clean and flat, curves are simplified, and apertures tend to be small, producing dense, dark word shapes. Spacing is tight and the proportions are vertically emphatic, giving lines a stacked, compressed texture that stays consistent from caps to lowercase and numerals.
Best suited for headline typography, posters, and punchy brand lockups where maximum impact is needed in limited space. It also fits packaging, labels, and bold UI or signage moments where a compact, blocky voice improves quick recognition. It is most effective when used sparingly and with generous size or spacing to maintain clarity.
The tone is direct and high-pressure, designed to stop the eye quickly rather than linger on detail. Its squared, heavy forms read as utilitarian and modern, with a hint of athletic or industrial signage energy. The consistent weight and compact counters add a confident, no-nonsense voice suited to bold statements.
The design intention appears to be creating a highly compact, attention-grabbing sans that retains friendly rounded corners while keeping a rigid, engineered structure. Its simplified geometry and uniform stroke build a strong typographic silhouette optimized for bold messaging and dense layouts.
At larger sizes the rounded corners and simplified geometry become a defining personality, while at smaller sizes the small internal spaces can fill in visually, increasing the perceived darkness. The numerals match the letterforms in density and stance, supporting strong, uniform typographic color in short bursts of text.