Sans Normal Agboh 2 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Belle Sans' by Park Street Studio and 'Jasan' by Storm Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, modern, confident, clean, friendly, utilitarian, clarity, impact, modernity, versatility, readability, geometric, rounded, crisp, high-impact, even color.
A sturdy sans with geometric construction and smooth, open curves. Strokes are consistently thick with minimal modulation, creating an even typographic color and strong silhouette. Counters are generally open and legible; bowls and rounds feel near-circular, while verticals stay straight and stable. Terminals are clean and mostly flat, and overall spacing and proportions read balanced, giving the face a solid, contemporary rhythm in both upper- and lowercase.
Best suited to headlines and short-to-medium text where a strong, clean presence is desired. It performs well in branding systems, signage, and packaging that benefit from clear shapes and consistent stroke weight, and it can also serve as a robust UI or editorial display companion when set with comfortable spacing.
The tone is modern and direct, with a friendly neutrality that still feels assertive. Its weight and clean geometry give it a confident, no-nonsense voice that suits contemporary interfaces and straightforward messaging.
Likely designed to deliver a contemporary, highly legible sans voice with geometric simplicity and strong visual presence. The emphasis appears to be on clean construction, dependable readability, and versatile use across display and functional applications.
The uppercase set presents compact, sturdy forms with broad curves (notably in C/G/O/Q) and clear, simplified joins. The lowercase maintains clarity at display sizes, with round dots on i/j and a generally straightforward, uncluttered structure that emphasizes readability and impact.