Script Pugip 13 is a bold, narrow, high contrast, upright, short x-height font.
Keywords: branding, posters, headlines, packaging, social media, friendly, playful, handcrafted, casual, lively, hand lettering, casual display, friendly branding, modern script, expressive emphasis, brushy, rounded, bouncy, informal, expressive.
A brush-pen script with smooth, rounded terminals and visibly modulated strokes that thicken on verticals and swell at curves. Letterforms are mostly upright with a gentle, bouncy rhythm and slightly irregular widths that reinforce the handmade feel. Joins are simplified rather than fully cursive, and counters are open and soft, keeping forms readable even with the heavy strokes. Capitals are tall and prominent with occasional looped or hooked entry/exit gestures, while lowercase maintains compact bodies with distinctive descenders on letters like g, j, p, q, and y.
This font works well for short, expressive copy such as logos, packaging callouts, posters, and social media graphics where a personable handwritten voice is desired. It is especially effective in titles and headers, and in applications that benefit from a bold, brush-lettered look.
The overall tone is warm and approachable, like casual hand lettering for everyday notes or cheerful branding. Its confident, brushy weight and rounded shapes give it an upbeat, welcoming presence without feeling overly formal or ornate.
The design appears intended to mimic modern brush lettering with a controlled, repeatable texture: strong downstrokes, rounded turns, and a lively baseline rhythm. It balances decorative script cues with simplified connections to keep the shapes clear in typical display use.
Numerals and punctuation follow the same brush-driven construction, with single-storey forms and simple, friendly silhouettes. Spacing appears naturally loose and handwritten, and the strong stroke presence makes it better suited to display sizes than dense text settings.