Sans Normal Pemog 10 is a very bold, wide, low contrast, upright, short x-height font visually similar to 'Artegra Sans' by Artegra, 'Asket' by Glen Jan, 'Heavitas Neue' by Graphite, 'Laro' and 'Laro Soft' by Larin Type Co, and 'Conneqt' by Roman Melikhov (names referenced only for comparison).
Keywords: posters, headlines, packaging, logos, signage, friendly, playful, chunky, retro, approachable, high impact, friendly display, brand voice, retro tone, rounded, soft corners, heavy terminals, compact counters, sturdy.
A very heavy, rounded sans with soft corners and a compact, squat feel. Strokes are broadly uniform with minimal contrast, and curves are built from generous circular arcs that keep the forms smooth and continuous. Counters are relatively tight for the weight, and joins/terminals are blunt and calm, producing a dense, stable texture. Uppercase shapes read as wide and blocky, while the lowercase maintains simple, single-storey constructions and sturdy verticals; numerals follow the same thick, rounded logic for a consistent rhythm in display sizes.
Best suited for posters, headlines, short blurbs, and branding where a bold, friendly voice is needed. It can work well on packaging and signage, especially when ample tracking and generous line spacing are used to counter the dense letterforms.
The overall tone is friendly and playful, with a retro, toy-like solidity that feels welcoming rather than technical. Its rounded geometry and dense weight give it a confident, attention-grabbing presence that comes across as warm and informal.
The design appears intended as a robust, approachable display sans that prioritizes impact and warmth. Its rounded construction and heavy, uniform strokes suggest a focus on high-visibility branding and upbeat editorial or promotional typography.
At text sizes the heavy weight and tight counters can reduce clarity, but the large internal shapes and smooth curves hold up well when set big. The sample paragraphs show an even, bold color across lines, with a slightly bouncy rhythm created by the rounded bowls and compact interior spaces.