Sans Normal Lomiy 14 is a very bold, normal width, low contrast, italic, normal x-height font visually similar to 'BR Firma' and 'BR Segma' by Brink, 'Aspira' by Durotype, 'Uniform Italic' by Miller Type Foundry, and 'Glot' and 'Glot Round' by Wordshape (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports, confident, sporty, friendly, modern, punchy, impact, energy, approachability, modernity, display, rounded, heavy, oblique, compact, soft terminals.
A very heavy, oblique sans with rounded construction and broad, low-contrast strokes. Curves are built from smooth, circular bowls and generous radii, while joins stay clean and sturdy for a dense, poster-ready texture. Proportions feel compact with a moderate x-height and consistent, simplified detailing; counters are kept open enough to prevent clogging at display sizes. Numerals share the same weight and roundness, giving the set a cohesive, uniform color.
Best suited to headlines, short statements, and large-format messaging where its weight and slant can deliver impact. It fits branding systems that want an energetic, approachable voice—such as sports, streetwear, food packaging, and bold editorial callouts—while remaining legible in brief lines and signage.
The overall tone is bold and upbeat, with a friendly softness from the rounded forms and a forward-leaning energy from the oblique stance. It reads as contemporary and assertive without feeling sharp or formal, suggesting an accessible, active personality.
The design appears intended to deliver maximum visual impact with a friendly, rounded geometry and a strong forward motion. It prioritizes bold, contemporary presence and quick recognition in display contexts over delicate detail or long-form subtlety.
The italic slant is pronounced and consistent across uppercase, lowercase, and figures, creating strong directional rhythm in text. The heavy weight produces tight-looking word shapes, making spacing and line length feel impactful and compact in headlines.