Sans Normal Kagos 18 is a bold, normal width, low contrast, italic, normal x-height font visually similar to 'Mersin' by Hurufatfont; 'Avenir Next', 'Avenir Next Cyrillic', and 'Avenir Next Paneuropean' by Linotype; and 'Santral' by Taner Ardali (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, modern, energetic, impact, motion, clarity, modernity, emphasis, slanted, rounded, geometric, chunky, clean.
A heavy, right-slanted sans with smooth, rounded curves and a predominantly geometric construction. Strokes are thick and even, with low apparent contrast and crisp, clean terminals. Counters are open and legible, while the italic angle and compact joins create a forward-leaning rhythm suited to tight setting. Figures are sturdy and simple, matching the overall robust, streamlined texture in text.
Best suited to headlines, subheads, and display copy where the slanted stance can add speed and emphasis. It works well for branding and packaging that need a modern, energetic presence, and it can also serve in sports or tech-adjacent graphics where bold, clean letterforms are desirable.
The overall tone is assertive and kinetic, with a clear sense of motion from the consistent slant and strong weight. It reads as contemporary and upbeat, projecting confidence and a slightly sporty, headline-driven attitude rather than a quiet editorial voice.
The design appears intended to deliver a strong, modern sans voice with built-in motion through an italic slant and robust geometry. It prioritizes visual impact and clarity at display sizes while keeping forms rounded enough to remain approachable.
In running text the bold texture can feel dense, so it visually favors shorter bursts of copy. The rounded forms help keep the color friendly and approachable despite the strong weight, and the numerals maintain the same solid, practical character as the letters.