Sans Normal Libel 2 is a bold, wide, low contrast, italic, normal x-height font visually similar to 'Object' by Fontador, 'FS Aldrin' and 'FS Emeric' by Fontsmith, 'Basic Sans' by Latinotype, and 'PMN Caecilia Sans' by Monotype (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, sporty, friendly, dynamic, modern, confident, impact, momentum, approachability, modern branding, display clarity, rounded, soft corners, geometric, chunky, compact joins.
A heavy, forward-leaning sans with broad proportions and smoothly rounded curves. Strokes are consistently thick with minimal modulation, producing solid black shapes and strong color on the page. Terminals are clean and largely blunt, while counters are generous and open for the weight, keeping forms readable. The italic slant is steady across capitals, lowercase, and figures, with a slightly condensed internal fit that gives the letters a tight, energetic rhythm.
Best suited for short-to-medium display settings where strong presence and fast readability are needed, such as headlines, posters, and bold brand statements. It can work well for packaging, event graphics, and signage where the italic angle adds motion and emphasis, especially at larger sizes.
The overall tone is upbeat and assertive, pairing a sporty italic motion with friendly rounded geometry. It feels contemporary and approachable rather than technical, projecting momentum and confidence without looking sharp or aggressive.
Likely designed to deliver a bold, energetic voice in a clean sans framework, combining geometric roundness with an italic slant to suggest speed and modernity. The consistent stroke weight and open counters appear aimed at maintaining clarity while maximizing impact.
Uppercase forms read sturdy and simplified, while the lowercase keeps single-storey, rounded constructions that reinforce the informal, contemporary feel. Numerals match the letterforms with the same heavy stroke and forward lean, supporting cohesive, emphatic settings.