Sans Normal Adlay 5 is a regular weight, normal width, low contrast, italic, normal x-height font visually similar to 'Arodora Pro' by Arodora Type, 'Altone' by Eko Bimantara, 'Nexa' by Fontfabric, 'Madani' by NamelaType, 'Glence' by Nine Font, 'Mazzard' and 'Mazzard Soft' by Pepper Type, 'Gilroy' by Radomir Tinkov, and 'Segment' by Typekiln (names referenced only for comparison).
Keywords: branding, headlines, ui labels, packaging, signage, modern, clean, friendly, dynamic, informal, modern italics, friendly clarity, everyday branding, clean emphasis, rounded, oblique, geometric, open, crisp.
A rounded, oblique sans with smooth, continuous curves and clean joins. The letterforms lean consistently forward, with fairly even stroke thickness and generous apertures that keep counters open. Curved characters (C, G, O, Q, S) read as circular/elliptical and well-balanced, while straight strokes stay crisp without sharp, brittle terminals. Proportions feel slightly wide and relaxed, with a clear, simple construction across both uppercase and lowercase; numerals follow the same rounded, straightforward drawing.
Works well for brand wordmarks, headlines, and short-to-medium text where a modern italic voice is desired. The open counters and rounded construction suit UI labels, product packaging, and signage, especially when you want an energetic, friendly tone without resorting to decorative styling.
The overall tone is contemporary and approachable, with a sense of motion from the steady slant. Its rounded geometry keeps it friendly rather than technical, making it feel informal but still tidy and controlled.
Designed to provide a contemporary italic sans that stays legible and calm while adding forward-leaning energy. The geometry prioritizes smooth curves and open forms for clear reading and a friendly, modern presence.
The rhythm is smooth and even in text, helped by consistent curve tension and open shapes in letters like a, e, s, and c. The slanted forms are true italics/obliques rather than calligraphic, so emphasis feels modern and streamlined rather than handwritten.