Sans Normal Pelub 7 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Neue Kabel' by Linotype; 'Centra No. 2', 'Century Gothic Paneuropean', and 'Futura Now' by Monotype; 'Montreal Serial' by SoftMaker; and 'TS Montreal' by TypeShop Collection (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, signage, friendly, playful, bold, confident, retro, approachability, display impact, retro nod, geometric clarity, brand friendliness, rounded, soft, chunky, geometric, compact.
A heavy, rounded sans with compact proportions and broad, even strokes. Curves are built from simple circular and elliptical shapes, with softened corners and minimal modulation, giving letters a smooth, dense silhouette. Counters are generally generous for the weight, and terminals tend to be blunt or gently rounded, producing a steady, poster-like rhythm in both uppercase and lowercase. The numerals follow the same chunky geometry, with clear, sturdy forms that read best at medium to large sizes.
Best suited to display settings where bold, friendly impact is needed—headlines, posters, packaging, and brand marks. It can also work for short UI labels or wayfinding at larger sizes, where its rounded forms stay clear and inviting.
The overall tone is approachable and upbeat, with a buoyant, slightly retro feel. Its thick, rounded construction reads as friendly and informal while still projecting confidence and impact.
The design appears intended as a high-impact rounded sans that stays clean and geometric while avoiding sharpness. It prioritizes warm, approachable letterforms and strong silhouettes for attention-grabbing, contemporary display typography.
Lowercase forms lean toward single-story simplicity (notably the a and g), reinforcing a casual, contemporary voice. The overall spacing and massing create strong word shapes, but the dense weight can make fine punctuation and very small text feel tight compared with the letters.