Sans Normal Pelug 2 is a very bold, normal width, low contrast, upright, normal x-height font visually similar to 'Noah' by Fontfabric, 'Santral' by Taner Ardali, and 'TT Norms Pro' by TypeType (names referenced only for comparison).
Keywords: headlines, posters, packaging, branding, logos, friendly, playful, bold, confident, retro, impact, approachability, display, cheerful tone, clarity, rounded, soft terminals, compact, chunky, high impact.
A heavy, rounded sans with compact proportions and smooth, continuous curves. Strokes are uniformly thick with softened joins and minimal modulation, producing sturdy letterforms with generous weight in the bowls and shoulders. Counters are relatively small and enclosed, and many terminals finish with subtly rounded edges, giving the shapes a cushioned, geometric feel. Uppercase forms are broad and stable, while the lowercase keeps simple construction with single-storey a and g and short, stout ascenders and descenders.
Best suited to headlines and short, high-impact copy where boldness and friendliness are desired. It works well for branding, packaging, posters, and social graphics that benefit from rounded, approachable shapes and a dense typographic color.
The overall tone is warm and approachable, with a buoyant, slightly retro personality. Its chunky geometry reads as upbeat and confident, making text feel friendly rather than severe despite the strong weight.
The design appears intended as a bold, rounded display sans that prioritizes immediate visibility and a welcoming character. Its simplified forms and soft terminals aim to balance strong presence with a personable, contemporary-retro feel.
The numerals match the same rounded, compact construction and appear designed for bold display settings, with clear silhouettes and consistent stroke heft. Spacing looks built for punchy headlines, where the dense black shape creates a strong rhythm across lines.