Sans Superellipse Orguw 7 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, packaging, branding, signage, confident, punchy, friendly, retro, utilitarian, impact, clarity, economy, blocky, compact, rounded corners, blunt terminals, dense texture.
The design is built from compact, rounded-rectangle shapes with soft corners and smooth curves, producing a blocky, superelliptical rhythm. Strokes are heavy and even, with minimal modulation, and counters are relatively tight—especially in letters like B, P, R, and a. Terminals are clean and blunt, and the overall texture is dense and high-impact, favoring bold silhouettes over delicate detail.
Best suited for headlines, posters, packaging, and branding where a dense, attention-getting word shape is desired. It can work well for signage and labels thanks to its sturdy construction, especially at medium-to-large sizes. For extended small-size text, the tight counters and heavy texture may call for generous spacing and careful size choice.
This typeface projects a confident, poster-forward tone with a slightly playful edge. Its compact, sturdy forms feel assertive and practical, while the rounded geometry keeps it approachable rather than severe.
The letterforms appear designed to maximize presence in a compact footprint, prioritizing strong silhouettes and steady rhythm. Rounded geometry and simplified construction suggest an intention to stay readable and consistent at display sizes while maintaining a warm, contemporary feel.
The numerals follow the same compact, rounded-rect logic, with an especially heavy, grounded presence in figures like 4, 6, 8, and 9. Uppercase and lowercase maintain a consistent geometric voice, with single-storey lowercase forms (notably a) reinforcing the simplified, modern construction.