Sans Normal Agduv 10 is a bold, narrow, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, modern, assertive, clean, utilitarian, friendly, impact, space saving, legibility, approachability, simplicity, rounded, compact, blocky, sturdy, high impact.
A compact sans with sturdy, heavy strokes and a distinctly rounded, softened corner treatment. Curves are drawn with broad, oval bowls (notably in C, O, Q, and the lowercase a/e), paired with straight-sided verticals that keep the texture dense and even. Counters are relatively small for the weight, and apertures tend toward the closed side, giving words a solid, poster-like color. Terminals are mostly blunt and squared off, while select joins and corners show slight chamfering that reduces harshness without becoming decorative.
Best suited to headlines and display settings where strong presence and compact width are helpful, such as posters, signage, and packaging. It can also work in branding systems that need a dependable, modern sans with a slightly softened edge. For long-form text, the dense color suggests using generous size and leading to maintain comfort.
The overall tone is direct and contemporary, with a confident, no-nonsense voice. Its rounded shapes add approachability, balancing the weighty presence so it feels more friendly than aggressive. The result reads as practical and straightforward—designed to be noticed quickly and understood at a glance.
The design intent appears to be a high-impact, space-efficient sans that remains approachable through rounded curves and softened corners. It prioritizes fast recognition and consistent texture, aiming for a dependable voice in contemporary graphic design contexts.
Spacing appears tight-to-moderate, which increases density and helps the face hold together in short lines and headlines. Numerals follow the same compact, robust construction, maintaining consistent rhythm alongside capitals and lowercase. The design keeps a simple geometric logic throughout, favoring clarity over nuance in fine detail.