Sans Normal Lubul 13 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Marlin Sans' and 'Marlin Soft' by FontMesa, 'Jam Grotesque' by JAM Type Design, 'Alergia Grotesk' by Machalski, 'Bassen' by SRS Type, and 'Pepi/Rudi' by Suitcase Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sportswear, sporty, punchy, friendly, energetic, informal, impact, momentum, approachability, display, rounded, compact, chunky, slanted, soft-cornered.
A heavy, rounded sans with a pronounced forward slant and broad, compact shapes. Strokes are thick and largely uniform, with softly rounded corners and generous internal curves that keep counters open despite the weight. The rhythm is wide and assertive, with sturdy verticals and simplified joins; diagonals (A, K, V, W, X, Y) read as chunky and stable rather than sharp. Numerals follow the same robust construction, with smooth, bowl-driven forms and clear differentiation.
Best suited to large-scale applications where impact and immediacy matter: headlines, posters, campaign graphics, and bold brand moments. It can work well on packaging and apparel-style graphics where a sporty, friendly voice is desirable, while its mass and slant make it less appropriate for dense, small-size reading.
The tone is bold and upbeat, combining a friendly softness with an energetic, fast-leaning posture. It feels contemporary and sporty, leaning toward attention-grabbing messaging rather than quiet neutrality.
The design appears intended to deliver maximum visual impact with a rounded, approachable feel, using a consistent slant to suggest speed and momentum. Its simplified, sturdy letterforms prioritize recognizability and punch in display settings.
The slant is consistent across caps, lowercase, and figures, creating a cohesive, forward-moving texture in text. Round letters (O, C, G, e, o) emphasize circular geometry, while terminals tend to be blunt and clean, reinforcing a solid, poster-ready presence.