Sans Normal Almum 1 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, packaging, confident, modern, friendly, clean, direct, impact, clarity, approachability, modernity, legibility, geometric, rounded, chunky, compact, smooth.
A heavy, spacious sans with broad letterforms and a clean, low-detail construction. Strokes stay consistently thick with minimal modulation, and curves are built from smooth, near-geometric rounds that keep counters open and even. Terminals are largely straight or softly rounded, producing sturdy silhouettes; diagonals (A, V, W, X, Y) are wide-set and stable, while bowls (B, P, R) read as generous and simplified. The lowercase is straightforward and highly legible, with a compact two-storey-style rhythm avoided in favor of single-storey forms and simple joins, and the numerals are large, rounded, and visually weight-matched to the letters.
Best suited to display typography where width and weight can contribute to presence—headlines, posters, brand wordmarks, packaging, and wayfinding. The open counters and even stroke color also support short paragraphs or UI labels when set with sufficient space.
The overall tone is assertive and contemporary, with a friendly approachability coming from the rounded geometry and open counters. It feels engineered for clarity and impact rather than delicacy, giving text a confident, no-nonsense voice that remains approachable.
The font appears intended to deliver strong visual impact through wide proportions and simplified, rounded construction, prioritizing immediate legibility and a contemporary, approachable character. Its consistent stroke weight and geometric curves suggest a design aimed at reliable, high-contrast-on-background display use without decorative distraction.
Spacing appears deliberately generous, helping the dense strokes avoid clogging at larger headline sizes. The design maintains a consistent rhythm across uppercase, lowercase, and figures, with circular forms (O, Q, 0, 8, 9) setting a cohesive geometric theme.