Sans Normal Alkuy 7 is a bold, very wide, low contrast, upright, normal x-height font visually similar to 'Benton Sans Std' by Font Bureau, 'Sztos' by Machalski, 'RF Dewi' by Russian Fonts, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, signage, ui labels, clean, confident, contemporary, friendly, technical, impact, clarity, modernity, legibility, system feel, geometric, rounded, high legibility, large counters, open apertures.
A heavy, wide sans with geometric construction and smooth, rounded curves. Strokes are uniform with little visible modulation, and terminals are clean and straightforward, keeping edges crisp while preserving a soft, circular feel in bowls and counters. Uppercase forms are broad and stable, with generous internal space in letters like O, D, and B; the lowercase shows a single-storey a and g, a compact shoulder on r, and a tall, simple t with a short crossbar. Numerals are wide and solid with open shapes, contributing to a strong, steady rhythm in text.
This font is well suited to headlines, posters, and branding where a strong, wide silhouette is desirable. It can also work for signage and UI labels that need high visibility and quick recognition, especially when set with comfortable tracking and ample line spacing.
The overall tone feels modern and pragmatic, balancing friendliness from its round forms with a confident, attention-grabbing weight. It reads as straightforward and no-nonsense, with a slightly technical, utilitarian character suited to contemporary interfaces and brand systems.
The design appears intended to deliver a bold, contemporary sans voice with geometric clarity and broad proportions, prioritizing instant impact and legibility through large counters and simple, consistent construction.
Wide proportions and large counters help maintain clarity at larger sizes, while the dense weight creates strong presence in headlines. The geometry stays consistent across capitals, lowercase, and numerals, giving the font a cohesive, system-like uniformity.