Sans Normal Likan 15 is a very bold, normal width, medium contrast, italic, tall x-height font visually similar to 'Shelf' by 21Type and 'FF Milo', 'FF Tisa Sans', and 'FF Tisa Sans Paneuropean' by FontFont (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, logos, sporty, energetic, confident, retro, playful, impact, motion, display, branding, legibility, slanted, compact, rounded, smooth, heavyweight.
This typeface is a heavy, slanted sans with rounded, full bowls and a lively forward-leaning stance. Strokes stay broadly consistent, with subtly tapered joins and terminals that keep counters open even at large, dark sizes. Proportions feel compact and punchy: the lowercase shows a tall body with short ascenders and descenders, while the caps are broad and stable with soft curves rather than sharp corners. Figures are sturdy and straightforward, matching the alphabet’s dense color and strong rhythm.
It performs best in short, high-impact copy such as headlines, posters, promotional graphics, and bold packaging callouts. The energetic slant and dense weight also suit sports branding, event titles, and logo wordmarks where momentum and presence are desirable. For longer passages, it’s most effective in larger sizes with ample spacing to avoid an overly dark texture.
The overall tone is bold and energetic, with a sporty, slightly retro flavor. Its forward slant and chunky curves give it a sense of motion and optimism, reading as friendly rather than severe. The weight and rounded shaping also lend it a confident, attention-grabbing presence suited to expressive display settings.
The design appears intended to deliver a fast, modern display voice built on rounded sans forms, emphasizing impact and motion through a consistent slant and compact, high-color lettershapes. It balances friendliness with assertiveness, aiming for strong visibility and a cohesive, branded look across letters and figures.
In text, the strong slant and heavy color create a pronounced diagonal rhythm, which makes it feel dynamic but also means it will dominate a layout quickly. Round letters and generous counters help maintain clarity, while the compact forms keep words looking tight and impactful.