Sans Superellipse Etbow 2 is a bold, narrow, low contrast, italic, normal x-height font visually similar to 'News Gothic BT' by Bitstream, 'CF Blast Gothic' by Fonts.GR, 'Trade Gothic' by Linotype, and 'News Gothic' by ParaType (names referenced only for comparison).
Keywords: headlines, posters, sports branding, ui labels, packaging, sporty, urgent, modern, assertive, dynamic, space saving, speed emphasis, modern utility, high impact, condensed, oblique, geometric, rounded, clean.
This typeface is a condensed, oblique sans with sturdy, even stroke weight and compact letterfit. Forms are built from rounded-rectangle geometry: bowls and counters are squarish with softened corners, producing a tight, engineered rhythm rather than purely circular curves. Terminals are clean and mostly straight-cut, with a consistent forward slant and minimal modulation. Uppercase proportions are tall and efficient, while lowercase keeps a practical, mid-level x-height and simplified shapes that stay open at small sizes. Numerals follow the same condensed, slightly squared construction for a unified texture in mixed alphanumeric settings.
It performs best where tight set width and strong emphasis are assets: headlines, posters, and promotional typography that needs to feel quick and modern. The condensed build also suits UI labels, dashboards, and packaging callouts where space is limited but legibility must remain crisp.
The overall tone feels fast, focused, and contemporary, combining a utilitarian clarity with a sporty, forward-leaning energy. Its compact width and slanted stance read as action-oriented and attention-grabbing without becoming ornamental.
The design appears intended to deliver a compact, high-energy sans for display use, pairing squared, rounded-rectangle construction with an assertive oblique stance to maximize impact and momentum in limited horizontal space.
The squarish counters and rounded corners give the face a distinctive “tech” flavor while remaining broadly neutral. The italic angle is strong enough to create motion in headlines, and the dense spacing produces a punchy, high-impact line color in short phrases.