Script Purag 7 is a regular weight, narrow, very high contrast, upright, short x-height font.
Keywords: wedding, invitations, branding, packaging, headlines, elegant, whimsical, romantic, vintage, playful, expressiveness, decorative script, calligraphic feel, signature look, flourished, looped, calligraphic, swashy, monoline hairlines.
This script features a calligraphic construction with pronounced thick–thin modulation: rounded, brushy main strokes paired with extremely fine hairline entry and exit strokes. Letterforms are generally upright and narrow, with compact lowercase proportions and a notably small x-height relative to tall ascenders. Curves are smooth and flowing, with frequent loops and occasional extended cross-strokes and terminals that add movement; connections are suggested by the stroke logic but many letters read as discretely drawn forms rather than fully joined cursive. Overall rhythm alternates between dense, dark verticals and airy, delicate hairlines, creating a lively texture in text.
Best suited to display settings where its hairlines and flourishes can be appreciated—wedding and event stationery, boutique branding, product packaging, cover titles, and short pull quotes. It works particularly well for names, logos, and expressive headings, while longer passages may require generous size and line spacing to preserve clarity.
The tone is refined yet lighthearted, combining formal calligraphy cues with a quirky, hand-drawn bounce. The dramatic contrast and looping flourishes lend a romantic, boutique feel, while the slightly irregular stroke behavior keeps it personable and contemporary rather than strictly traditional.
The design appears intended to evoke modern calligraphy—mixing bold, rounded downstrokes with delicate pen-like hairlines—to create a decorative script that feels elegant and personable. Its compact lowercase and animated capitals suggest a focus on standout display typography rather than quiet, utilitarian reading text.
Uppercase letters tend to be tall and decorative, with occasional swash-like extensions and distinctive looped structures (notably on letters such as Q and Z). Numerals follow the same contrast-driven style, mixing sturdy stems with thin, trailing curves, and the overall set reads best when given enough size and spacing for the hairlines to remain visible.