Sans Normal Ogfi 7 is a very bold, normal width, low contrast, upright, normal x-height font.
Keywords: headlines, posters, branding, packaging, signage, friendly, confident, playful, punchy, approachable, impact, approachability, clarity, modernity, rounded, soft terminals, geometric, blocky, compact counters.
A heavy, rounded sans with simple geometric construction and softly squared curves. Strokes are uniform and thick, with compact interior counters and a sturdy overall rhythm that keeps letters readable even at very bold settings. Uppercase forms are broad and stable, while lowercase shows a single-storey a and g, round bowls, and short, blunt terminals; the t has a strong, squared crossbar and the f has a robust, block-like head. Numerals are similarly weighty and open, with a clean, modern silhouette and minimal modulation.
Best suited to bold headlines, posters, and brand marks where strong presence and quick recognition are needed. It can work for short UI labels, badges, and packaging callouts, especially when generous spacing and line height are used to offset its dense color.
The tone is upbeat and approachable, projecting confidence without feeling severe. Its rounded geometry and dense color give it a friendly, contemporary presence that reads as energetic and informal rather than corporate or delicate.
The design appears intended as a modern, friendly workhorse for attention-grabbing typography—prioritizing bold impact, round geometry, and clear, uncomplicated letterforms for contemporary display and branding use.
At text sizes the heavy weight creates a dark typographic color, making line breaks and spacing important for comfort. The compact counters and short joins add punch in display settings, while the simple, consistent shapes help maintain clarity across mixed-case and numerals.