Sans Normal Lumov 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Belong Sans' by Brenners Template (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, sports promos, playful, energetic, bold, sporty, friendly, impact, approachability, motion, display emphasis, rounded, soft corners, oblique, compact counters, bouncy baseline.
A heavy, rounded sans with an oblique slant and a chunky, high-impact silhouette. Strokes stay broadly even, with softened joins and terminals that keep the forms smooth rather than sharp. Counters are relatively tight and circular, giving letters a dense, weight-forward color on the page. The lowercase shows a tall x-height and simple, single-storey construction, while caps lean geometric with sturdy, slightly squared curves. Figures are similarly robust, with round bowls and strong diagonals that maintain consistency in texture across lines.
Best suited to short, bold messaging such as headlines, posters, event or sports promotions, and punchy branding lockups. It can also work well on packaging and social graphics where strong presence and quick readability are priorities.
The overall tone is upbeat and attention-grabbing, with a bouncy, informal rhythm created by the slant and rounded geometry. It feels sporty and approachable rather than strict or technical, leaning toward fun, poster-like expressiveness.
Designed to deliver maximum impact with a friendly, rounded voice, combining geometric simplicity with an oblique, motion-oriented stance. The intent appears focused on display usage where a confident, lively texture is more important than delicate detail.
The pronounced weight and compact internal spaces make the face read best when given comfortable tracking and generous line spacing, especially in longer settings. The oblique angle adds forward motion, reinforcing the font’s energetic personality.