Sans Normal Lamaj 7 is a very bold, wide, low contrast, italic, tall x-height font visually similar to 'Bizmo' and 'Plasto' by Eko Bimantara; 'Echoes Sans' by Glen Jan; 'Morandi' by Monotype; 'Core Sans N', 'Core Sans N SC', and 'Core Sans NR' by S-Core; and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, dynamic, confident, friendly, modern, high impact, modern appeal, speed, approachability, display focus, rounded, oblique, chunky, soft-cornered, compact.
A heavy, oblique sans with rounded geometry and broad, open counters. Strokes are thick and largely uniform, with soft joins and gently curved terminals that keep the forms smooth despite the weight. Proportions feel expansive in width, while the lowercase shows a tall x-height and compact ascenders/descenders, producing dense, high-impact word shapes. The figures and capitals share the same robust, slightly forward-leaning stance, emphasizing solidity and momentum.
Best suited to headlines, posters, and prominent UI or marketing moments where strong emphasis is needed. The combination of bold mass and rounded shapes works well for branding in sports, fitness, and youth-oriented products, as well as packaging and signage that must read quickly from a distance.
The overall tone is energetic and assertive, with a sporty, contemporary flavor. Its rounded construction adds approachability, balancing the forceful weight with a friendly, less severe feel. The consistent forward slant lends a sense of motion and immediacy suited to attention-grabbing messaging.
The design appears intended to deliver maximum impact with a smooth, contemporary silhouette—pairing a strong oblique stance with rounded, simplified letterforms for fast recognition and a friendly, modern voice.
Round letters like O/C/G read as smooth and full, while diagonals and angular joins (e.g., in K, M, N, V, W, X) are reinforced to maintain even visual density. The lowercase a and g are single-storey and highly simplified, contributing to a clean, modern rhythm. Numerals are sturdy and clear at display sizes, matching the same soft, oblique structure as the letters.