Sans Normal Labut 3 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'Ambulatoria' by Pepper Type and 'Helios Antique' by W Type Foundry (names referenced only for comparison).
Keywords: headlines, branding, posters, sportswear, packaging, sporty, assertive, energetic, modern, confident, impact, momentum, modernity, clarity, approachability, oblique, geometric, rounded, compact counters, soft corners.
This typeface presents a heavy, forward-leaning sans with broad proportions and rounded geometry. Strokes are uniform and sturdy, with softened joins and terminals that keep the bold mass from feeling harsh. Curves are built from clean circular/elliptical forms, producing smooth bowls and consistent counters; the overall rhythm is tight and punchy, with letters that read as solid blocks while maintaining clear interior space. Numerals follow the same robust, rounded construction for a cohesive, headline-ready set.
Best suited for headlines, short emphatic statements, branding marks, and promotional materials where strong presence and momentum are desired. It also fits sports and lifestyle contexts, packaging callouts, and UI hero text where a compact, high-impact voice is needed.
The overall tone is energetic and assertive, with a sporty, contemporary feel driven by the slanted stance and dense weight. It communicates confidence and motion, lending a sense of impact and urgency without becoming aggressive or ornamental.
The design appears aimed at delivering a modern, high-impact sans that feels fast and confident. Its rounded geometric construction and consistent slant suggest an intention to balance boldness with approachability, optimized for attention-grabbing display typography.
The italic angle is pronounced and consistent across uppercase, lowercase, and figures, giving lines of text a strong directional flow. Wide letterforms and rounded shaping help preserve legibility at display sizes, while the bold presence can quickly dominate a layout if used for long passages.