Sans Normal Ubny 4 is a bold, normal width, high contrast, italic, normal x-height font visually similar to 'Layfort' by Identity Letters (names referenced only for comparison).
Keywords: headlines, posters, branding, editorial, packaging, fashion, dramatic, assertive, sporty, impact, motion, style, contrast, slanted, calligraphic, sharp, crisp, sculpted.
A slanted, high-contrast display face with broad, swelling strokes and tightly sheared terminals. Curves are smooth and elliptical, while joins and ends resolve into crisp wedges that give the outlines a cut, blade-like finish. Proportions feel compact with sturdy capitals and lively lowercase, and the overall rhythm alternates between heavy vertical masses and thin connecting strokes. Figures and punctuation follow the same logic, mixing robust stems with fine hairlines for a sharply modeled, poster-ready texture.
Best suited to headlines, magazine or campaign typography, brand wordmarks, and packaging where the strong contrast and slanted energy can carry the layout. It can also work for short subheads and pull quotes, but is less naturally suited to dense long-form text where the fine strokes could reduce durability.
The tone is confident and theatrical, with a glossy, editorial energy. Its slant and sharp terminals add motion and attitude, reading as bold, stylish, and slightly aggressive rather than quiet or neutral.
The design appears intended to deliver an energetic, modern-leaning display voice by combining italic motion with sharply cut terminals and dramatic contrast, creating a distinctive silhouette that stands out quickly in branding and editorial contexts.
The strongest visual signatures are the pronounced stroke modulation, the consistently angled stress, and the tapered terminals that create bright internal counters and sharp exterior silhouettes. At larger sizes it produces a punchy, high-contrast sparkle; at smaller sizes the thin strokes may become visually delicate compared to the heavy main strokes.