Sans Normal Ogje 3 is a very bold, wide, low contrast, upright, normal x-height font visually similar to 'Afical' by Formatype Foundry, 'Neufile Grotesk' by Halbfett, 'PT Schimetrik' by Paavola Type Studio, 'Neue Rational Standard' by René Bieder, and 'NeoGram' by The Northern Block (names referenced only for comparison).
Keywords: headlines, posters, branding, packaging, signage, confident, modern, friendly, punchy, utilitarian, impact, clarity, approachability, modern branding, blocky, rounded, geometric, compact counters, high impact.
This typeface is a heavy, rounded sans with broad proportions and a sturdy, even stroke. Curves are clean and circular, while joins and terminals resolve into simple, mostly straight cuts that keep the silhouettes crisp. Counters are relatively compact in letters like B, e, and a, giving the face a dense, ink-trap-free color at display sizes. The lowercase is straightforward and architectural (single-storey a and g), with a short, solid t and clear, open forms that maintain consistency across the alphabet and numerals.
It performs best where impact and quick recognition matter: headlines, posters, packaging, and brand marks. The sturdy shapes and compact counters also suit short UI labels, wayfinding, and social graphics, especially when set large and with comfortable tracking.
The overall tone is direct and energetic, with a friendly geometric warmth rather than a technical coldness. Its weight and breadth project confidence and immediacy, making the text feel assertive and contemporary.
The design intention appears to be a no-nonsense, high-impact sans that stays approachable through rounded geometry and consistent construction. It prioritizes bold presence and clean, contemporary clarity for display-oriented typography.
The numerals are built with the same stout geometry, with rounded bowls and stable verticals that read clearly in isolation. Spacing appears generous enough to prevent dark spots despite the dense interiors, supporting strong legibility at headline sizes.