Sans Normal Mabom 4 is a very bold, wide, low contrast, italic, normal x-height font visually similar to 'AG Book W1G' by Berthold, 'Molde' by Letritas, 'Favela' by Machalski, 'Ava Grand' by Matt Chansky, 'NeoGram' by The Northern Block, and 'Kommon Grotesk' by TypeK (names referenced only for comparison).
Keywords: headlines, posters, sports branding, packaging, signage, energetic, sporty, confident, playful, impactful, attention grabbing, dynamic emphasis, bold branding, youthful tone, slanted, rounded, chunky, soft corners, friendly.
A heavy, slanted sans with broad proportions and compact counters. Strokes are consistently thick with smooth, rounded joins and terminals, giving letters a soft-edged, molded feel rather than a sharp, engineered one. Curves are full and open (notably in C, G, O, and S), while diagonals (A, K, N, V, W, X, Y, Z) keep a steady forward momentum. Numerals are equally bold and wide, with simple, sturdy forms designed for strong presence at display sizes.
Best suited to short, high-impact text such as headlines, posters, sports and event branding, bold packaging callouts, and attention-grabbing signage. It can also work for punchy subheads or quotes, while extended body copy may feel dense due to the very heavy color.
The overall tone is loud, upbeat, and forward-driving—more athletic and headline-oriented than formal. The combination of extreme weight and italic slant reads as dynamic and promotional, with a friendly softness from the rounded shaping.
The design intent appears to prioritize maximum visual punch with a sense of motion, pairing a strong, blocky silhouette with rounded, approachable details to keep the tone energetic rather than aggressive.
Spacing appears generous for such heavy forms, helping counters stay readable in the sample text. The italic angle is consistent across capitals, lowercase, and figures, creating a unified, continuous rhythm in longer lines.