Sans Normal Mabov 7 is a very bold, very wide, low contrast, italic, normal x-height font visually similar to 'Akzidenz-Grotesk Next' by Berthold, 'Pragmatica' by ParaType, 'NeoGram' by The Northern Block, and 'Artico' by cretype (names referenced only for comparison).
Keywords: headlines, posters, branding, sportswear, packaging, sporty, assertive, energetic, modern, playful, impact, motion, approachability, modernity, slanted, rounded, compact counters, soft corners, sturdy.
A heavy, right-slanted sans with broad, rounded forms and compact internal counters. Strokes are consistently thick with minimal contrast, and terminals are mostly blunt with softened corners rather than sharp cuts. The overall construction leans geometric but not rigid, mixing circular bowls with slightly flattened joins for a sturdy, poster-ready texture. Numerals follow the same chunky, forward-leaning rhythm, keeping widths generous and silhouettes simple.
Best suited to display applications where impact matters: headlines, posters, campaign graphics, and bold brand marks. It also fits athletic and youth-oriented branding, product packaging, and energetic social media creatives where the slanted, chunky forms can carry short phrases and logos effectively.
The font reads loud and kinetic, with a forward-tilting stance that suggests motion and confidence. Its rounded heft keeps the tone friendly and approachable even at maximum impact, making it feel sporty and upbeat rather than severe. Overall it conveys a contemporary, attention-grabbing personality suited to high-energy messaging.
The design appears intended to deliver maximum visual punch with a streamlined, contemporary sans structure, using a consistent slant to add speed and emphasis. Rounded, chunky shapes suggest an aim for high legibility at display sizes while keeping the tone approachable and fun.
In text settings the dense weight and tight counters create strong color and momentum, especially in mixed-case where the slant unifies the line. The letterforms maintain a consistent, punchy rhythm, and the rounded geometry helps preserve clarity at larger display sizes while emphasizing mass and presence.