Sans Normal Selaf 3 is a regular weight, normal width, low contrast, upright, normal x-height font.
Keywords: branding, packaging, posters, headlines, children’s media, friendly, playful, casual, approachable, informal, soften tone, increase approachability, casual readability, modern friendly, rounded, soft, monoline, humanist, bouncy.
A rounded, monoline sans with softly blunted terminals and gently irregular, hand-drawn-like stroke behavior. Curves are generous and open, with circular counters and slightly varied widths that give the alphabet a relaxed rhythm rather than strict geometric precision. Uppercase forms stay simple and clean, while lowercase includes single-storey shapes (notably the “a” and “g”), reinforcing an easy, contemporary feel. Numerals are clear and rounded, matching the same soft-corner construction and consistent stroke weight.
This font suits brands that want an approachable, modern voice, as well as packaging, posters, and social content where a friendly tone matters. It works well for headings and short-to-medium text in educational or family-oriented contexts, and for informal UI or in-app messaging where a softer presence is desirable.
The overall tone is warm and conversational, with a lighthearted, slightly whimsical character. Subtle unevenness and rounded finishing details make it feel personable and less formal, suitable for friendly messaging and approachable branding.
The design appears intended to blend the cleanliness of a sans-serif with the warmth of casual, hand-drawn cues. Its rounded terminals, open shapes, and subtly lively rhythm suggest a focus on friendliness and readability without feeling rigid or corporate.
Spacing and proportions read comfortably in text, with open apertures and straightforward shapes that maintain clarity at typical display and body sizes. The forms avoid sharp joins and high tension curves, favoring smooth transitions and a laid-back, handwritten impression while remaining distinctly sans-serif.