Sans Normal Relip 11 is a bold, normal width, low contrast, upright, normal x-height font visually similar to 'Epoca Pro' by Hoftype and 'NuOrder' and 'Syke' by The Northern Block (names referenced only for comparison).
Keywords: branding, headlines, packaging, posters, signage, friendly, confident, everyday, approachable, modern, friendly impact, clear display, modern branding, approachable tone, rounded, soft terminals, open counters, large apertures, compact.
A heavy, rounded sans with smooth curves and softened corners throughout. Strokes are broadly even, with minimal modulation, producing solid, compact letterforms and clear silhouettes. The uppercase has wide, simple constructions (notably circular O/Q and a straightforward A with a relatively low crossbar), while the lowercase shows generous bowls and open apertures that keep shapes readable at size. Terminals tend to be subtly rounded rather than sharply cut, and the numerals follow the same sturdy, simplified geometry with ample interior space.
Well suited for brand marks and display typography where a warm, modern voice is needed, as well as short-to-medium headlines in advertising and editorial layouts. The sturdy shapes and open counters also make it a good choice for signage and packaging where clarity at a glance matters.
The overall tone is friendly and direct, balancing a playful softness with a dependable, matter-of-fact presence. It feels contemporary and accessible rather than technical, with enough weight and roundness to read as welcoming and confident.
The design appears intended to deliver high-impact readability with a friendly, rounded character—combining simple geometric construction with softened finishing to feel approachable in contemporary visual identities.
Spacing and rhythm appear even and sturdy, favoring legibility over finesse. The round forms (O, Q, 0, 8) anchor the design, while diagonals (V, W, X, Y) keep a clean, uncomplicated profile without sharp aggressiveness.