Sans Normal Asbaj 7 is a regular weight, normal width, monoline, upright, normal x-height font.
Keywords: ui design, branding, signage, editorial, presentations, clean, modern, friendly, neutral, tech, clarity, neutrality, system design, modernity, geometric, rounded, open, crisp, rational.
A clean sans with geometric construction and smooth circular bowls. Strokes are even and consistent, with rounded curves and mostly straight terminals that keep the forms crisp. Counters are open and legible, and the lowercase shows a simple, single-storey structure in several letters (notably the "a" and "g"), reinforcing a straightforward, contemporary rhythm. Numerals follow the same plain, round logic, with clear, uncluttered shapes.
Well-suited to interface typography, product branding, and informational design where clarity and neutrality are needed. It should also work for short editorial settings, presentations, and wayfinding-style signage thanks to its open counters and steady rhythm at text and display sizes.
The overall tone is modern and approachable, balancing a rational, engineered feel with friendly roundness. It reads as calm and utilitarian rather than expressive, making it feel at home in contemporary digital interfaces and clean brand systems.
The design appears intended to provide a dependable, contemporary sans built from geometric fundamentals, prioritizing clarity and consistency. Its restrained detailing suggests it was drawn to integrate easily into systems—digital or print—without calling attention to itself.
Uppercase forms lean toward classic geometric proportions with prominent round letters (C, G, O, Q) and a simple diagonal-legged R. The shapes remain consistent across cases, with few idiosyncratic details, which helps the text samples maintain an even, quiet color over longer lines.